Research Task 3

Creative Media Level 2 – Nick – 18.09.18

What is the purpose of research?

The purpose of research is so you can get the right information for what you need it for, such as a project.

What is primary research and give an example:

Primary research is research that you find out yourself either by observation, talking in groups, doing surveys or interview. However people may lie in surveys to cover themselves up or to make things quicker.

What is secondary research?

Secondary research is research you find from other sources such as, the internet, books or magazines. The information can either be true or false as some websites are not secure or reliable.

Why is Wikipedia a poor website to use?

Wikipedia is not a reliable website to get information because anyone can access the website and change the information, this can make the information false.

What is a bibliography?

A bibliography is a list of either websites or sources you have used to complete your work, only use bibliography on the ‘quotations’ or ‘paraphrase’ you use in the text, not background reading. Bibliography is also used to link all the websites so whoever is reading your work can open it and see where you got your information from, which is easier than trying to find it through the internet.

 

 

 

Advantages & Disadvantages

Creative Media Level 2 – Nick – 18.09.18

 

Method of Research	Advantages	Disadvantages
Surveys	High representativeness, Low Cost, Little or no observer subjectivity, Good statistical significance.	Inflexible design, Not ideal for controversial issues, possible inappropriateness of questions.
Interviews	Collection of primary information, In depth analysis, Less costly, Development of relationship.	Time consuming, Not suitable for personal matters, Lack of attention.
Documents	Low cost, Documents can be detailed, Access to inaccessible subjects.	Time consuming, Can be viewed as too subjective, Depends on the role of researcher.
Observation	Direct method to collect data, Helps to understand the verbal response, Identifying problems.	Having other opinions, Having a different attitude towards a person or thing,
Questionnaires	Cost efficient, Practical, Results are quick, No pressure to do it.	Not being honest, May be difficult to understand, Can skip questions

 

 

Bibliography

 

Advantages & disadvantages of surveys – last accessed 18^th September 2018

https://explorable.com/advantages-and-disadvantages-of-surveys

 

Advantages & disadvantages of interviews – last accessed 18^th September 2018

https://thebusinesscommunication.com/advantage-and-disadvantage-of-interview/

 

Advantages & disadvantages of documents – last accessed 18^th September 2018

http://compass.port.ac.uk/UoP/file/ef9dd79a-2a94-4795-be23-f75eb40c8a11/1/Documentary%20and%20Content%20Analysis_IMSLRN.zip/page_04.htm

 

Advantages & disadvantages of observations – last accessed 18^th September 2018

https://www.mbaofficial.com/mba-courses/research-methodology/features-advantages-and-disadvantages-of-observation/

 

Advantages & disadvantages of questionnaires – last accessed 18^th September 2018

https://surveyanyplace.com/questionnaire-pros-and-cons/